One of their top free organic distribution channels. Additionally, for b2c, 80% of professionals believe that email marketing increases customer retention. Still wondering what email marketing can do for your business? Welcome to email marketing 101. Here you will learn everything you need to know about email marketing. You will also learn how to create winning email marketing strategies and best practices. So grab your surf gear and dive in! Email marketing 101 – learn about: what is email marketing? Why is email marketing important types of email marketing the welcome email educational email promotional email triggered / transactional email the bulletin lead nurturing email abandoned cart email
Cross-sell email re-engagement email email marketing metrics and kpis email marketing roi email marketing best practices build a mailing list strong subject line company mailing list custom pre-header personalized emails branded emails calls to action (cta) possibility to unsubscribe email marketing platform what is email marketing? Email marketing is a digital marketing strategy that helps businesses reach, engage, and develop a strong relationship with prospects and customers. You already guess that it is a strategy based on sending emails.
Therefore, reach, engagement, and a lasting relationship are fundamentally achieved through emails. However, as we will see, great email marketing goes beyond sending emails. If not done well, it can be counterproductive. When your email marketing campaigns are successful, you can quickly turn prospects into customers. You can also influence purchasing decisions and recurring purchases. The first email was sent in 1971; today there are 3.9 billion daily email users. (also read: 10 email marketing trends for 2020) why is email marketing important in 2019, more than half of the world's population uses email (radicati group, 2019). This number is expected to reach over 4 billion by 2023. Emails have